Wim van der Mark - Marketing, e-commerce en social media studieboek

Marketing.com 1e editie is een boek van Wim van der Mark uitgegeven bij Noordhoff Uitgevers B.V. ISBN 9789001813949 , The Dutch edition of Marketing.com was received with much enthusiasm by both students and lecturers when it was first published. However, with marketing trends and technologies evolving at ever greater speeds, an updated and expanded English edition of Marketing.com will appear in 2012, which includes additional chapters on mobile marketing and social media. A successful marketer must be equally adept at applying conventional and contemporary marketing tools and technologies. To survive in today s market place, it is imperative for the marketer to utilize a multi-channel and cross-media approach to engage the target audience to ensure the best result possible. In this fast-moving, information-rich society, the (direct) marketer must develop a communications strategy that allows him or her to use the various communication platforms in an effective and efficient way. Marketing.com teaches you how to address specific audiences by using communication modes such as PR, direct mail, e-mail, websites, newsletters and search engines. Inhoud, Taal, Engels, Bindwijze, Paperback, Druk, 1, Verschijningsdatum, 2012-01-21, Afmetingen, 24,1 x 17,1 x 0,9 cm, Aantal pagina's, 141 pagina's, Illustraties, Met illustraties, Betrokkenen, Auteur, Wim van der Mark, Uitgever, Noordhoff Uitgevers B.V. Vertaling, Vertaald door, Jan Naeije | Jan Naeije, EAN, Overige kenmerken, NUR code, 802, Oorspronkelijke releasedatum, 2011-12-01, Subtitel, e-commerce, social media and mobile internet in practice, Thema Subject Code, JN